What is a Brand Style Guide?

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group.

It includes:

Color Palette​

A brand color palette is a crucial part of building a successful company identity. The shades you use to represent your company in its logo, website design and more will help to underpin the defining elements of your business and make you more recognizable to your followers and customers.

Typeface​

A typeface is the overall design of lettering; the design can include variations, such as extra bold, bold, regular, light, italic, condensed, extended, etc.
Your design and content team need to maintain a consistent design language inclusive of the typography used.

Imagery

Brand imagery is the aesthetic appearance of your brand’s core messaging.

Just about anything that you can see, touch, taste, smell, or hear is that brand’s imagery.

Tone of Voice​

The Tone of Voice is how the character of your business comes through in your words, both written and spoken. It’s not about what you say, but rather the way you say it, and the impression it makes on everyone in your audience who reads or hears you.

Visual Elements​​

The Visual Elements are Line, Shape, Tone, Color, Pattern, Texture, and Form. They are the building blocks of composition in art.

They focus on:

  • Hierarchy,
  • Balance,
  • Scale,
  • Style,
  • Proportion,
  • Patterns and Textures,
  • Contrast in Elements – Space, Position, Form, Direction, Structure, Size, Color, Density, Gravity.

Data Visualization and Web Styles​

Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.

Web styles are a collection of pre-designed elements, graphics, and rules designers or developers should follow to ensure that the website/app language is consistent and will create a cohesive experience at the end.

It includes:

  • Design rules,
  • Iconography
  • Buttons,
  • Spacing,
  • Do’s and Dont’s, etc.

Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.

Dave Buck​​

Benefits of a BSG

Consistent Advertising​

Consistency is important in making your brand recognizable and reliable. It ultimately communicates that your brand takes pride in the details.

Effortless Marketing​

Your content and design team will love working with you if you have created this. It fosters a foundation to your company after which you can build more pillars.

Impact on the Audience

Your brand uses a consistent design style to consumer psychology which helps you reach out to your audience. 

How it Works

1

Pre-Production​

We gather all required data, research, brainstorm and develop a concept followed by vision alignment with you.

2

Production​

We begin creating drafts and put it motion our feedback mechanism to evolve the projects into a final approval.

3

Post-Production​

Post the final approvals, we will send you all standard and requested formats required.

Frequently Asked Questions

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group.

A Brand Style Guide will bring all your content and marketing team up to speed with your design and marketing language.

A mood board is a part of the process of designing your brand image. It involves the steps of putting all your reference points, imagery, samples, and the overall vibe of your organization: in one visually-appealing place.

We offer a starter Online and Offline Kit to help effortlessly begin creating a marketing strategy.

We’re always up for a cup of coffee.

Algaari Arts (OPC) PVT. LTD.
CIN : U74999GA2019OPC013857