Category
Algaari Samsara | For Startups and SMEs
Sector
Non-profit Organization
Based in
California, USA.
Duration
Ongoing since 2020
Joy of Helping is a California-based NGO that got in touch with us for help with Brand Design, Digital Marketing, Website Design, and Development.
Services offered by Algaari Arts
- Logo Design
- Brand Style Guide
- Offline Marketing Materials: Annual Financial Reports, Visiting Cards, Letterhead
- Website Design and Development
- Film Making: Documentry, Animation
Joy of Helping
In order to create a brand design for any company or organization, we conduct market research, swot analyses, competitor analysis, intensive brainstorming and design sessions.
We first try to understand the identity of the company.
Mission
Our mission is to serve humanity by supporting like-minded individual philanthropists who have been working for social and humanitarian causes at the grassroots level.
Vision
Transforming the lives of the underprivileged and the neglected of society and allow them to live a life of dignity.
Values
To ensure proper utilization of funds that every dollar is utilized to improve the lives of neglected people
Tagline Selection
Tagline Suggestion Made by our Team
- SPREADING HAPPINESS EVERYWHERE
- BRINGING SMILES TO ALL
- TOUCHING LIVES WORLDWIDE
- SPREADING THE JOY
- LETS DO OUR BIT
- BECAUSE THE UNIVERSE BEGINS INSIDE OUT
After Brainstorming and Feedback sessions, “Helping by Touching Lives” was finalized.
Concept Map
While designing the logo our team identified three elements which completely elucidate the name ‘Joy of Helping’.
These elements were HEART, SMILE and HANDS.
Driven by this Idea our Team had created the brand design.
- Heart symbolizes Compassion & Love
- Hand symbolizes Help
- Smile symbolizes Joy
The harmonious blend of these elements created a warm mood for the entire design theme. These elements were a recurring theme throughout the brand design and website.
Logo Variations
Mood Board
Colour Palettes
Typography
Submissions
