Case Study | Joy of Helping

Category

Algaari Samsara | For Startups and SMEs

Sector

Non-profit Organization

Based in

California, USA.

Duration

Ongoing since 2020

Joy of Helping is a California-based NGO that got in touch with us for help with Brand Design, Digital Marketing, Website Design, and Development.

Services offered by Algaari Arts

  1. Logo Design
  2. Brand Style Guide
  3. Offline Marketing Materials: Annual Financial Reports, Visiting Cards, Letterhead
  4. Website Design and Development
  5. Film Making: Documentry, Animation

Joy of Helping

In order to create a brand design for any company or organization, we conduct market research, swot analyses, competitor analysis, intensive brainstorming and design sessions.

 

We first try to understand the identity of the company.

Mission

Our mission is to serve humanity by supporting like-minded individual philanthropists who have been working for social and humanitarian causes at the grassroots level.

Vision

Transforming the lives of the underprivileged and the neglected of society and allow them to live a life of dignity. 

Values

To ensure proper utilization of funds that every dollar is utilized to improve the lives of neglected people

Tagline Selection

Tagline Suggestion Made by our Team

  1. SPREADING HAPPINESS EVERYWHERE
  2. BRINGING SMILES TO ALL 
  3. TOUCHING LIVES WORLDWIDE
  4. SPREADING THE JOY 
  5. LETS DO OUR BIT 
  6. BECAUSE THE UNIVERSE BEGINS INSIDE OUT 

After Brainstorming and Feedback sessions, “Helping by Touching Lives” was finalized.

Concept Map

While designing the logo our team identified three elements which completely elucidate the name ‘Joy of Helping’.

These elements were HEART, SMILE and HANDS. 

Driven by this Idea our Team had created the brand design. 

  • Heart symbolizes Compassion & Love 
  • Hand symbolizes Help 
  • Smile symbolizes Joy 

The harmonious blend of these elements created a warm mood for the entire design theme. These elements were a recurring theme throughout the brand design and website. 

Logo Variations

Mood Board

Colour Palettes

Typography

Submissions

Algaari Arts (OPC) PVT. LTD.

CIN : U74999GA2019OPC013857

Algaari Arts : Infusing Art into your Lives and Businesses.