Case Study | Neuphony


Algaari Samsara | For Startups and SMEs



Based in

India and Germany


Ongoing since 2020

Neuphony was founded with a mission to revolutionize the field of brain health through neurofeedback and BCI technology.

Neuphony featured in Shark Tank India Season 2.

Services offered by Algaari Arts

  1. Logo Design
  2. Brand Style Guide
  3. Company Mascots
  4. Website Design Consultation
  5. Digital Marketing Consultation
  6. Film Making: Animation


In order to create a brand design for any company or organization, we conduct market research, swot analyses, competitor analysis, intensive brainstorming and design sessions.


We first try to understand the identity of the company.

Concept Map

Based on Neuphony’s previous logo insights, and an understanding of what the brand stands for,
We have attempted to merge the following elements in the logo.

  • The existing ‘n’
  • Brain- In relevance to “Neuro/ Brain Cell/sections”
  • Joy, tranquility and Calmness
  • Waves(As per existing design language) –
    Heartbeat(Health for brain), Sound Waves(Euphony), Brain Waves(EEG)

Logo Variations

Colour Palettes

Mood Board




Play Video
Play Video
Play Video