Marketing Mistakes MSMEs Make

You are a Start-Up!

You’re happy to have made it this far. You’ve got a great idea, you’ve got the right team, and everything is going according to plan. But as any entrepreneur will tell you, it can be easy to get lost in the details and miss some crucial points along the way.

As a new start-up, it’s easy to make mistakes.

The first thing you should do is to set up a plan. A marketing plan will help you define your goals and objectives, as well as the ways in which you are going to achieve those goals. It will also help you determine the resources that you need in order to reach those goals.

Once you have created your marketing plan, then it’s time for execution.

Marketing is essential in any business because it helps establish credibility for a company and gives customers reasons for choosing your product or service over another one.

There are many things that can go wrong when trying to market a new startup company such as not having enough money or resources available for advertising; not being able to find the right people who would be willing to advertise on behalf of your company; not having enough knowledge about how consumers will react when exposed to certain types of media; or even simply not having enough patience or energy left over after working all day long at work on other projects.

These mistakes will usually result in lost sales or customers who decide against investing in your business because they don’t believe that it has what they’re looking for.”

You are focused on getting your product out there and making sales. But you also need to know how to market and design that product so that it actually sticks around. Here are some common mistakes you’ll want to avoid if you want your product to be successful:

1. Trying to copy someone else’s idea

Whether it’s an existing product or a competitor’s, there are always ways to improve on something and make it better. But if you try to copy what someone else has done, then your idea will likely not be successful or well-received. Instead of trying to get someone else’s idea right away, wait until they’ve made some mistakes first! Then you can come in with fresh new ideas that they haven’t thought of yet. And even then, it might take some time before they see how great your idea is compared to theirs.

2. Don’t underestimate the power of design. 

Sure, there’s a lot of talk about how important design is for startups these days—but don’t let that get in your way! Design is important for more reasons than just making sure your product looks good. It’s also a tool that can help you connect with customers on an emotional level (which will help them trust your company), and serve as a tool for communicating with employees about what matters most to you (which will help them feel like they’re part of something bigger than themselves).

3. Don’t neglect research—

Epecially when it comes to social media posts. Social media has become such an important part of modern life for businesses of all sizes that ignoring its importance would be like trying to run an airline without airplanes! 

4. Thinking you are your target audience

Designing your marketing plan with yourself as the target audience in mind will not work well when executing. Always conduct extensive market research to understand your TGA and their likes and dislikes.

5. Hiring the wrong team

Just because a service seems cost-effective to other market rates, doesn’t mean it’s quality is beyond standard. You get what you pay for, and it couldn’t be truer with marketing. Several of our clients come to us, after trying out other methods for band-aids on what previous service providers damaged. It’s not an easy or cost-effective process to do damage control and you often end up spending more.

At Algaari Arts, we conduct the market research, come up with a plan, and execute it for you, so you can focus on the innovation. 

Algaari Arts - Building Brands since 2010

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