Sm-art Brand Style Guide

Description

For Start-ups and SMEs, we offer the Brand Visual Identity that your company and revolutionary ideas deserve!

We know you are working on pioneering, world-changing ideas and technology, with unprecedented potential.

We are here to help you.

With the vision to make India the leading incubator for start-ups in different sectors, making our country the Next Silicon Valley.

Lets together envision India as the pioneers of new technology, self-sufficient agricultural and energy models, and experimental educational set-ups, and make life easier, one idea at a time.

Let us help you in materializing this goal,

Let us become the voice of professional aesthetics and A-class level Brand Design to capture the world and invoke local and international interest.

Let us collaborate and facilitate a safe corridor for younger minds to create an identity.

An Indian Identity of Intelligence, Excellence, and Self-sustainability.

Let us help you leave a legacy.

Your brand is a gateway to your true work.

You know you are here to do something – to create something or help others in some way.

The question is, how can you set up your life and work so that you can do it?

The answer lies in your brand.

When you create a compelling brand you attract people who want the promise of your brand – which you deliver. – Dave Buck

We offer a custom sm-art Brand Style Guide for your company with everything you need to create your brand design!

A brand style guide (also known as a brand book or brand guide) acts as a critical document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group.

It comes with intensive and exhaustive instructions regarding your brand design, to foster style consistency for your design teams.

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What is included in a Brand Style Guide?

1. Your existing Logo (with all its derivatives)
2. Mood Board and Concept Note
3. Brand Style Sheet
4. Color Palette (Primary, Secondary, Complimentary and Neutrals)
5. Typeface (Fonts ad Typography)
6. Hierarchy
7. Iconography
8. Visual Elements
9. Data Visualization and Web Styles (if required)
10. Imagery
11. Tone Of Voice

Mood Board and Concept Note
A Mood Board is a type of visual presentation or ‘collage’ consisting of images, text, and samples of objects in a composition.
It is a part of the process of designing your brand image. It involves the steps of putting all your reference points, imagery, samples, and the overall vibe of your organization: in one visually-appealing place.
A Concept Note is a brief description of the Logo Design Ideation with regard to your Brand Identity.

Brand Style Sheet
A Brand Style Sheet is essentially a cheat sheet that sums up for Brand Style Guide, for quick reference.

Color Palette​
A brand color palette is a crucial part of building a successful company identity. The shades you use to represent your company in its logo, website design and more will help to underpin the defining elements of your business and make you more recognizable to your followers and customers.

Typeface​
A typeface is the overall design of lettering; the design can include variations, such as extra bold, bold, regular, light, italic, condensed, extended, etc.
Your design and content team need to maintain a consistent design language inclusive of the typography used.

Imagery
Brand imagery is the aesthetic appearance of your brand’s core messaging.

Just about anything that you can see, touch, taste, smell, or hear is that brand’s imagery.

Tone of Voice​
The Tone of Voice is how the character of your business comes through in your words, both written and spoken. It’s not about what you say, but rather the way you say it, and the impression it makes on everyone in your audience who reads or hears you.

Visual Elements​​
The Visual Elements are Line, Shape, Tone, Color, Pattern, Texture, and Form. They are the building blocks of composition in art.

They focus on:

• Hierarchy,
• Balance,
• Scale,
• Style,
• Proportion,
• Patterns and Textures,
• The contrast in Elements – Space, Position, Form, Direction, Structure, Size, Color, Density, Gravity.

Data Visualization and Web Styles​

Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data.

Web styles are a collection of pre-designed elements, graphics, and rules designers or developers should follow to ensure that the website/app language is consistent and will create a cohesive experience at the end.

It includes:

• Design rules,
• Iconography
• Buttons,
• Spacing,
• Do’s and Dont’s, etc.

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What is included with this purchasee?

1. Brand Style Guide

A brand book with guidelines and required assets for your Marketing Needs.

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What is excluded, but can be provided at an additional expense?

1. Logo Design

This Style Guide doesn’t include a Logo Design. If you have a pre-existing Logo Design, you will need to share the files with us; if you do not have a pre-existing Logo Design, you will need to purchase the same at an additional cost – Click Here.

2. Font File License for Commercial Use.

To be purchased by you.

3. Additional Formats, Revisions, Changes, or re-submissions post final delivery.

In case you require more revisions, formats, or further help post-final delivery, we can offer so at an additional cost. Get in Touch with Us to avail additional attributes.

4. Anything Additional

Any services not listed above (in the What’s included tab) are chargeable.

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Benefits of a Brand Style Guide

Consistent Advertising​​

Consistency is important in making your brand recognizable and reliable. It ultimately communicates that your brand takes pride in the details. We design your brand style guide with intensive and exhaustive instructions on all subjects pertaining to everything a designer/team requires to design any online/offline marketing material for your brand.

Effortless Marketing​​

Your content and design team will love working with you if you have created this. It fosters a foundation for your company after which you can build more pillars. Algaari Arts has professional experience working with several brands and designers, and we know what works and how. We design the BSG in a way that your team’s life becomes easier through well-laid-out guidelines.

Impact on the Audience​

Your brand uses a consistent design style for consumer psychology which helps you reach out to your audience.

Algaari Arts believes that if our client grows, we can only grow. We have all the hands-on deck to make your brand successful.

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How does it Work?

1. Purchase:

Add the product to your cart, create an account/login with your email ID and purchase it through your desired payment method.

2. Pre-Production: Check Inbox

You will receive an email from us requesting the required creative brief in the form of a questionnaire. Fill it up and click submit.

3. Production Phase

Within 7 to 10* working days, You will receive a PDF with the required Information.

With a steady feedback mechanism** with you, we will move towards final delivery.

*Total Time taken is dependent on the promptness in input and feedback from your end.

**One list of revisions will be accepted.

4. Final Delivery

A PDF will be shared with required assets in Zipped Folders.

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