What is a Logo?

logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business. Some logos have powerful symbolic association connected to people’s memory.

Primary Logo

The primary logo is the main identifying mark for your business.

Think of your primary logo as the trunk of the tree with the other logotypes/variations being the branches.

This logotype is used the most and is often utilized on the header of a website, on-brand collateral, etc.

Secondary Logo

The secondary logo is a simplified version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes.

Secondary logos are intended for online use, stenciling for packaging applications.


submark is a variation of a logo, used in situations when the main logo is not the best fit. It is visually similar enough to be associated with your main logo, but more simple in design with somewhat proportionate dimensions making it easier to use on things like social media, stamps, website favicons, and any other small applications your specific industry might require.

A Logo doesn't sell directly. It identifies.

- Robert L. Peters

Benefits of a Logo

High Recall Value

A logo can quickly grab viewers’ attention and communicate a company’s core values in an interesting way. That short attention span – you know, the one that causes consumers to judge your business by its appearance – can work to your advantage, if you have a solid logo to speak for your company. 

Fosters Brand Loyalty

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Foundation to Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and simple.  

And, while it’s true that logo design is only a part of a company’s brand, it serves as the foundation for the entire narrative on which the brand is built. 

How it Works



We gather all required data, research, brainstorm and develop a concept followed by vision alignment with you.



We begin creating drafts and put it motion our feedback mechanism to evolve the projects into a final approval.



Post the final approvals, we will send you all standard and requested formats required.

Frequently Asked Questions

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group.

A Brand Style Guide will bring all your content and marketing team up to speed with your design and marketing language.

A mood board is a part of the process of designing your brand image. It involves the steps of putting all your reference points, imagery, samples, and the overall vibe of your organization: in one visually-appealing place.

We offer a starter Online and Offline Kit to help effortlessly begin creating a marketing strategy.

Your logo is the metaphorical face of your company. Without a logo, your company will experience a low recall value, and negligent brand loyalty.

Your logo will need to adapt to different applications requiring different formats for printing, web, packaging purposes. Depending on your company’s needs, you will be provided with appropriate formats and variations.

We’re always up for a cup of coffee.

Algaari Arts (OPC) PVT. LTD.
CIN : U74999GA2019OPC013857