The design and marketing checklist for all startups is a comprehensive guide that covers the needs of all startups, regardless of their stage or size.
This checklist was developed by our team after years of experience in building brands, creating designs, developing websites, and managing digital marketing campaigns.
We’ve distilled our knowledge into this easy-to-use resource that you can use as a starting point for your own business.
Design and marketing are the two main pillars that make your startup successful.
You can’t have one without the other. While it’s not absolutely necessary to hire a designer or develop a website, it’s important to know what each of these items entails and how they relate to each other.
In this article, we’ll be going over the design needs of your startup. We’ll discuss digital marketing and website development as well.
This checklist will help you determine how much time you should spend on each of these things:
1. Design Your Brand Identity
The first step in any design project is branding. You need to define what makes your company stand out from its competitors so that your product or service can be easily identified in a crowded marketplace. The brand should convey a sense of trustworthiness and reliability—and it should also be memorable enough to help customers remember you come back for more business down the road.
2. Create your Brand Design
Design is the process of creating a design solution that works for your company and its goals. A good designer will work with you to understand your business model, industry, and market size, then create an experience that reflects who you are and what your product offers. That means they’ll know what questions to ask, who should answer them, and which features are required for success in their space. A good designer knows how to sketch out ideas quickly so that they’re ready when needed by clients or coworkers alike! The best thing about working with Algaari Arts is that once hired, we build your brand design from scratch, all the way to set you up for launch.
3. Showcase your Brand
Digital marketing is all about driving traffic from search engines like Google or Bing toward your website in order to generate leads and sales for your business—or at least it should be! Digital marketers use tools like social media marketing automation tools. You are going to need a Website Design and Developing Team, Content Writers, Copywriters, Designers, Illustrators, Animators, Video Editors, Social Media Managers, Performance Marketers, and more. When you hire Algaari Arts for Digital Marketing Services, we offer all the above services so that you don’t have to worry about multiple coordination points of contact.
Before you get started, there are a few things you need to keep in mind:
- What do you want your brand and website to be?
- How much time do you have?
- What are your goals?
- Who is your audience?
- What is your budget for this project?
Let’s move on to the Checklist!
- Brand Name
- Market Research and Target Audience for your Business
- Brand Logo
- Brand Style Guide
- Social Media Management – Right from Account setup with profile and cover pictures, to campaign strategies, content creation, design and edit, copy writing, publishing, boosting and performance marketing.
- Website (Basic Website, E-Commerce Website, Blog Based Website, etc)
- Marketing Plan on ideal platforms, influencer marketing, product/service photography
- Ad Films, Short Documentaries about Behind the Scenes
- Pitch Desk, other online and offline marketing materials
With Algaari Arts, we cover everything you need in design and marketing as a new start-up!
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