Understanding your Target Audience

You’ve got a brand, and you want to market it. But how do you decide who your target audience is?

Your target audience is the group of people who have a need for your product or service and will be most interested in what you have to offer. It’s important that you know who this group is because it will help guide all of your marketing efforts–from designing ads to writing sales copy.

The first thing to consider is the type of product or service that you’re offering. If it’s something that appeals to everyone, like food or clothing, then it’s easy–you can just go ahead and market to everyone. If your product is more specialized or niche-oriented, however, then you’ll have to do some research into who would be most likely to buy from you.

For example: if you sell dog treats online (and let’s say they’re especially good for dogs with allergies), then your target audience would probably be people who own dogs with allergies; people who have friends or family members with dogs with allergies; people whose dogs suffer from allergies themselves; etc. You could also try targeting pet stores or veterinarians’ offices as places where customers might find out about your brand through word-of-mouth advertising from other customers or staff members at those establishments!

Once you’ve decided on where best to advertise your brand online (or offline), make sure that there are enough people in each group mentioned above so that advertising costs won’t go.

Once you’ve identified these segments, you can create strategies for reaching each one.

For example, if you’re selling high-end watches, one segment might be wealthy men between the ages of 30 and 50 who live in New York City. Another might be wealthy women between 30 and 50 who live in Los Angeles. These are very different groups with different needs and desires; therefore, how you talk about your product will need to be tailored accordingly.

Another way of thinking about this is by looking at what motivates people to buy something:

  • What do they want out of life?
  • What are their values?
  • How do they spend their time?
  • What kind of music do they listen to?
  • What kind of movies do they watch?

All these things help us understand who our customers are so we can connect with them on an emotional level through our marketing efforts

Here are some more questions to ask yourself when deciding on a target audience:

  • What do they look like? (Age, gender, race/ethnicity)
  • Where do they live? (Geographic location)
  • What do they do for work? (Occupation)

 

Algaari Arts - Building Brands since 2010

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