Brand Style Guide

by Algaari | Samsara

Algaari Samsara presents out-of-the-box Sm-art Brand Style Guide

For Start-Ups and SMEs

Your brand is a gateway to your true work.
You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it?
The answer lies in your brand.
When you create a compelling brand you attract people who want the promise of your brand – which you deliver.

- Robert L. Peters

What is a Brand Style Guide?

A brand style guide (also known as a brand book or brand guide) acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content. Your brand style guide communicates your company’s design standards to your whole group. It comes with intensive and exhaustive instructions regarding your brand design, to foster style consistency for your design teams.

What does it include?

Mood Board and Concept Note​

A Mood Board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition.  It is a part of the process of designing your brand image. It involves the steps of putting all your reference points, imagery, samples, and the overall vibe of your organization: in one visually-appealing place. A Concept Note is a brief description of the Logo Design Ideation with regard to your Brand Identity.

Brand Style Sheet

A Brand Style Sheet is essentially a cheat sheet that sums up for Brand Style Guide, for quick reference.

Color Palette​​

A brand color palette is a crucial part of building a successful company identity. The shades you use to represent your company in its logo, website design and more will help to underpin the defining elements of your business and make you more recognizable to your followers and customers.


A typeface is the overall design of lettering; the design can include variations, such as extra bold, bold, regular, light, italic, condensed, extended, etc. Your design and content team need to maintain a consistent design language inclusive of the typography used.

Tone of Voice

The Tone of Voice is how the character of your business comes through in your words, both written and spoken. It's not about what you say, but rather the way you say it, and the impression it makes on everyone in your audience who reads or hears you.


Brand imagery is the aesthetic appearance of your brand's core messaging. Just about anything that you can see, touch, taste, smell, or hear is that brand's imagery.

Visual Elements

The Visual Elements are Line, Shape, Tone, Color, Pattern, Texture, and Form.
They are the building blocks of composition in art.
They focus on:
Patterns and Textures,
Contrast in Elements - Space, Position, Form, Direction, Structure, Size, Color, Density, Gravity.

Data Visualization and Web Styles​​

Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data. Web styles are a collection of pre-designed elements, graphics, and rules designers or developers should follow to ensure that the website/app language is consistent and will create a cohesive experience at the end. It includes:

  • Design rules,
  • Iconography
  • Buttons,
  • Spacing,
  • Do's and Dont's, etc.
  • Benefits of a BSG

    Consistent Advertising​

    Consistency is important in making your brand recognizable and reliable. It ultimately communicates that your brand takes pride in the details.

    Effortless Marketing​

    Your content and design team will love working with you if you have created this. It fosters a foundation to your company after which you can build more pillars.

    Impact on the Audience

    Your brand uses a consistent design style to consumer psychology which helps you reach out to your audience. 

    How does it Work?



    Add the product to your cart, create an account/login with your email ID and purchase it through your desired payment method.


    Check your Inbox

    You will receive an email from us requesting required creative brief in the form of a questionnaire. Fill it up and click submit.


    Production Phase

    Within 7 to 10* working days, 

    You will receive a Concept Map of our ideas.

    With a steady feedback mechanism** with you, we will narrow down on the final design.

    *Total Time taken is dependent on the promptness in input and feedback from your end.

    **One list of revisions will be accepted.


    Final Delivery

    A PDF will be submitted along with zip files of required asets.

    Why Hire Us?

    Time Efficient

    We are a company of Integrity and Punctuality. We pride ourselves on our understanding of the value of time and we take deadlines very seriously.

    Curated Kits

    Our products and services are a result of thorough market research, through the experience of working in the industry for over a decade, we are able to design special requirement-based and Sector-based kits. Our experience has made us highly agile and flexible to ever-changing global needs. We only recommend and make what works. We will let you know what won’t.

    No Out-of-the-Box Creativity

    We do not provide out-of-the-box creative solutions because for us the box does not exist, never has, and never will. Our research and brainstorming ability is our core strength, we know what has been done and we are not the masters of that, we pride ourselves as trendsetters and trailblazers, and we lead for the world to follow.

    Well-Defined Methodology

    There’s a method to our madness. We handpick our projects. We give personal attention to each and every project and have created a frequent feedback mechanism to deliver work that satisfies your requirements.

    Algaari Haat - Our Shop, is the one-stop solution to all your Brand Design Requirements.

    Let us infuse art into your business.

    Sounds like something every Start Up and SME in India Deserves?

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    We’re always up for a cup of coffee.

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