Why does your company need a brand style guide?

A brand style guide is a document that outlines the visual and design elements of your brand.

It includes everything from colors and fonts to product photography, logo design, and more.

It is a record of the look and feel of your company. It’s meant to be used by employees and customers, alike, as a way to establish a consistent visual language in which to represent your brand.

Why do you need one?

Because it gives you a road map for how to make your brand look consistent across all platforms, including social media, websites, email signatures, and more.

Brand style guides are important because they create a sense of unity among all your employees, customers, and partners. They help you keep up with trends in design and user experience so that you don’t alienate any part of your audience. They also help you communicate clearly with one another about what it means to represent your company.

It is important for two reasons:

  1. It helps you create a consistent look and feel, which will make it easier to communicate with your customers.
  2. It can help you save money on design fees by ensuring that all of your assets are consistent, from website design to print materials.

Consistency is important because it helps people recognize your brand when they see it, which means more leads and sales. It also makes it easier for you to keep track of all the different pieces of content on your website, which can be time-consuming. And finally, consistency makes it easier for people to understand what you’re trying to say with each piece of content—which means they’ll be more likely to buy from you!

A brand style guide includes everything from logo guidelines and color palette standards to product photography guidelines—and even how to use social media posts as part of your marketing strategy!

It contains all the visual elements that go into creating a coherent image for your company or brand. It includes everything from fonts and typography choices, to any images used throughout your marketing materials.

The main elements are-

  • Logos

You may want one large logo on top of all your other branding pieces, but if you do this (and don’t use any other typefaces), people might think your company is just trying too hard. Instead, consider using multiple logos throughout different parts of your site so that people can recognize them easily.

  • Colors

What else is in a brand style guide? The list is endless! Here are some of the most common elements:

  • Fonts
  • Photography/Illustration, etc

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