Joy of Helping
Case Study
Sector
NGO
Based in
California, USA
Duration
Ongoing since 2020
Project Outline
Brand Design, Online and Offline Marketing Materials
Brand Design, Online and Offline Marketing for Joy of Helping
Joy of Helping is a California-based NGO that got in touch with us for help with Brand Design, Digital Marketing, Website Design, and Development.
Services offered by Algaari Arts:
- Logo Design
- Brand Style Guide
- Offline Marketing Materials: Annual Financial Reports, Visiting Cards, Letterhead
- Website Design and Development
- Film Making: Documentary, Animation
Colour Pallete
Concept Map
While designing the logo our team identified three elements which can elucidate the name ‘Joy of Helping’.
These elements were HEART, SMILE, and HANDS. Driven by this Idea our Team created the brand design.
- Heart symbolizes Compassion & Love
- Hand symbolizes Help
- Smile symbolizes Joy
The harmonious blend of these elements created a warm mood for the entire design theme. These elements are a recurring theme throughout the brand design and website.