Joy of Helping

Case Study



Based in

California, USA


Ongoing since 2020

Project Outline

Brand Design, Online and Offline Marketing Materials 

Brand Design, Online and Offline Marketing for Joy of Helping

Joy of Helping is a California-based NGO that got in touch with us for help with Brand Design, Digital Marketing, Website Design, and Development.

Services offered by Algaari Arts:

  • Logo Design
  • Brand Style Guide
  • Offline Marketing Materials: Annual Financial Reports, Visiting Cards, Letterhead
  • Website Design and Development
  • Film Making: Documentary, Animation

Colour Pallete

Concept Map

While designing the logo our team identified three elements which can elucidate the name ‘Joy of Helping’.

These elements were HEART, SMILE, and HANDS. Driven by this Idea our Team created the brand design.

  • Heart symbolizes Compassion & Love
  • Hand symbolizes Help
  • Smile symbolizes Joy

The harmonious blend of these elements created a warm mood for the entire design theme. These elements are a recurring theme throughout the brand design and website.

Website Design and Development

Offline marketing Mateirials